Our goal is to help others change the world for better - faster and at scale. The notion of helping others is crucial to our approach, and it is worth delving into this philosophy to understand how we think and how we operate.
There are lots of problems and challenges out there in the world, social and commercial. It is clearly impossible to work on all challenges at the same time. Indeed all the advice you are given is to focus on a single topic in order to achieve anything of significant value.
But... what if it were possible? What if it were possible to help everyone, all at the same time?
We started exploring this notion back in 2008, when our founder, Mark Turrell, started working on the fundamental concepts that would culminate in the creation of Orcasci. His inspiration was a thought experiment, a technique successfully used by Albert Einstein in his work (no relation to Orcasci, of course).
Mark started to think through the following topic: "Could we imagine a single blog for Planet Earth?" Quickly, questions and issues emerged. Who would write it? Would anyone be able to submit suggested content? What content would be allowed? Could anyone edit? Or comment? What color scheme would the pages have? ... And so on. Silly questions.
A single blog for the planet makes no sense whatsoever. Instead we have blog software and templates so that anyone can blog (however inane their thoughts might be or appear to be to others).
Our notion of helping others change the world for better follows the same principles. We realized early on that our role should be to develop techniques and methods that could be used at scale to help other organizations, commercial and non-profit, spread their good works - their ideas, new products, and positive behavioral change. And to support this goal, we would develop techniques that could be applied with great success very quickly, within days or a low number of weeks. That would allow us to help more people faster.
We greatly respect and admire the work that organizations do at the front-line of their business or social operations. We can never hope to emulate them in the depth of knowledge of their area, or have the capacity to implement positive change in their chosen fields. What we can do, though, is help them solve their spread problems faster and achieve scale. Therefore Orcasci is the humble toolmaker, designing and applying the methods to achieve change and spread. And we look forward to helping you on your journey.