Contacting Orcasci

Phone:
US +1 866 616 7366
US +1 917 387 4334
UK +44 20 3289 8375

Fax:
+1 866 616 7366

Email:
info@orcasci.com

Founder's Blog

For more insight into our founder's wide range of activities, visit Mark Turrell's blog

Book List

Check out our Reading List

Entries in Company history (2)

Tuesday
Sep072010

Orcasci web site - work in progress

We have been busy working on the underlying methodologies - and launch customers - rather than build out the web site. Now, though, we have a slight break in our workload, so we have time to put into a V1 web site.

We'll add more as the company 'builds out', including adding in our business partners, and more customer projects. Right now we still have to work on some of the basics to present ourselves to the world. Google Adwords coming up soon!

Tuesday
Sep072010

What's the story behind the name 'Orcasci'?

Orcasci is a combination of "science" (the science of human behavior) plus "orca" (the killer whale). Whilst there is no obvious connection betweeen these two concepts, the name does have a background in behavioral science: We often use projection of ourselves on to objects, and we are sometimes - according to some researchers (How Pleasure Works) - existentialists, ascribing meaning to things, an essence, beyond the visible.

One of the projects we are working on is a book and community concept based around "If you were an animal, what would you be and why?" Mark's answer to this question is: 

"I'd be an orca. Lives in the water, looks fantastic, top of the food chain and gets to eat seals. And I'm a Pisces."

During the naming phase of the company, Mark was testing out a simple creativity technique of looking around the room and just taking the name of an object or thing in view. In the case of Orcasci, the most intriguing image was that of two swimming orcas on a poster on the study wall. From there is was simply a case of merging Orca and Science together into something memorable, and of course, Internet searchable.